Advertising costs
It is said that the advertising budget should be about 7% of the sales turnover of businesses, mainly of businesses in the small and medium term (99% of the economy in Israel and in developed countries in the world)
Advertising spending should enable the improvement of the organization from a business point of view.
In practice, advertising management and advertising budget is done intuitively and does not adequately address the needs of the organization.
By leveraging information from the organization and connecting them to scientific methods it is possible to reduce advertising budgets and moreover, significantly improve its products.
Some fun facts:
The most expensive campaign of all time was created by Chanel. Ownership of $ 33 million, of which $ 3 million was paid to Nicole Kidman, who starred in the video.
Once chewing gum ads started showing people chewing two pieces of chewing gum at once, sales doubled instantly. This is because people also started chewing two pieces at a time, just like they saw on TV.
One of the more exciting facts about advertising is that most of the clocks displayed in advertisements are set for 10:10. Why? Because the hands of the watch frame the brand name and create a smiley face.
Advertisers often use a technique called "emotional state" in which they take a product and place it next to other things that consumers feel positive about. For example, detergent brands often associate themselves with babies, sunlight and flowers, even though detergent has nothing to do with these things. Presenting the brand over and over again alongside good feeling images makes people think more positively about the product.
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The promise
Extensive knowledge, accuracy in data, deepening, relevance, timeliness, willingness to help
Customer research
Understanding the customer in a scientific way enables growth, positive business risk management and the continued establishment of the organization
Business data analysis
Analyzing existing cumulative data in the business, the business truth is there
Improving the telephone sales system
Improving the results of a telephone sales system or improving an array Telephone services
Employee research
The human capital in the organization will help you to pursue business goals, study it in depth, it is highly recommended
Establishment of a sales network
Establishing a sales system for the organization in accordance with the organization's goals
Creating a winning value proposition
Building a clear, and unique value proposition Experienced managers can also challenge.